Roojai Group Launched Roojai Insurance
aims to become a comprehensive full-stack digital insurance company in Thailand.
Roojai Group Launched Roojai Insurance, which aims to become a comprehensive full-stack digital insurance company in Thailand. In July 2023, the Roojai Group made the strategic move to acquire FWD General Insurance Public Company Limited. (FWDGI) the company has rebranded to Roojai Insurance Public Company Limited ready to become a full-stack digital insurance company with the license to underwrite general insurance products.
This acquisition came with a change of direction and management for the company. Roojai Insurance will focus exclusively on the distribution of Retail Insurance products starting with Motor and PA and expanding over time to Health, Home, and Travel.
Anchored by a commitment to merging technology with trust, the company has meticulously developed operational strategies that seamlessly align with the Roojai Group’s overarching vision. As Roojai navigated the ever-changing business landscape, it remained focused on delivering exceptional products and services to customers while driving sustainable growth and profitability.
“Our mission is to deliver insurance products that are simple to understand, affordable for all, and backed by unwavering reliability. Our track record of growth and profitability speaks volumes, but it is our commitment to quality service that truly sets us apart. To cater to a diverse customer base, Roojai Insurance employs multiple distribution channels. We begin with our direct channel, allowing customers to conveniently purchase our products online through a modern interface, complemented by the Roojai App, which provides 24/7 access to all insurance services. Recognizing that not everyone is ready for online purchases, Roojai will also leverage existing distribution channels such as brokers and agents. Roojai product benefits extend beyond mere convenience. Brokers play a crucial role in presenting the best offers available in the market to their customers and we believe Roojai’s products are very well positioned to convince both brokers and customers. Moreover, car insurance policy sold in 2024 will be underwritten by Roojai Insurance.” Said Nicolas Faquet, Roojai Group CEO
After a transitional year in 2023, Roojai Insurance looks ahead with excitement about the new opportunities. As the commitment to innovation, customer satisfaction, and operational excellence remains unwavering. The company extends gratitude to shareholders, customers, partners, and stakeholders for their unwavering support.
