Roojai Group Acquires Lifepal, Cementing Leadership in the Indonesian Insurance Market
The companies’ expertise will be complementary and aim to increase their overall market share.
The Roojai Group announced today that it has acquired Lifepal, the leading online insurance broker in Indonesia, recognized for its exceptional online distribution capability with 2 million users per month.
In the past year, Lifepal has been looking for a hands-on new investor with deep insurance knowledge and they have found the perfect match with Roojai. The acquisition marks a synergy of strengths: while Lifepal will provide access to the largest online distribution channel in the country, Roojai will improve the company’s performance thanks to its proprietary pricing, underwriting technology, and overall excellent customer experience.
Both companies will work on expanding their product offerings and online and offline distribution, ensuring a comprehensive and customer-centric approach to insurance services. Roojai’s track record in Thailand, where it ranks #3 as the “top of mind” car insurance brand and #1 in customer experience, sets the stage for similar success in Indonesia.
Lifepal customers stand to benefit significantly from access to Roojai’s competitive pricing and superior customer experience, mirroring the success it has achieved in Thailand. Meanwhile, Lifepal’s insurance partners will benefit from Roojai’s expertise in the digital transformation of insurance processes, such as car inspection, claim support and portfolio sustainability strategies.
Importantly, Lifepal’s operations will remain independent from Roojai Indonesia, with Lifepal continuing to deliver online comparison services for car and health insurance.
Both Roojai Group and Lifepal are excited about the future, aiming to continuously innovate to offer the best customer-centered insurance services in Indonesia and elsewhere in the region.
About the Roojai Group
The Roojai Group includes Roojai Thailand, the leading digital insurance company in the country; MrKumka, an online insurance comparison website in Thailand; and Roojai Indonesia, which launched in 2022 to provide the same competitive products and customer experience to Indonesian consumers.
About LifePal
Lifepal is the top online broker in Indonesia, with over 2 million unique visitors per month, and the most recognized online insurance brand in the country, as highlighted by a BCA and Daily Social publication.
Lifepal was launched in 2019 to help customers “compare, save, claim” their insurance products. It quickly consolidated a leading position thanks to the founders’ experience in online distribution.
