ROOJAI CONTINUES ITS EXPANSION BY ACQUIRING DIRECTASIA THAILAND
The acquisition will strengthen Roojai position as the largest direct insurance group in Thailand.
Roojai Group, Thailand’s leading online insurance company, today announced the acquisition of DirectAsia Thailand from Hiscox Group. With this acquisition, Roojai will substantially increase its market share with a combined portfolio of over 300,000 vehicles insured in Thailand.
The acquisition will have no impact on existing policies, claims processes or customer service.
Roojai is a leading digital insurance platform based in Thailand. Since its inception in 2016, Roojai has transformed the insurance industry by offering simple, affordable, and reliable online insurance. With Roojai’s innovative platform, customers can quickly get personalized quotes, customize their covers, file claims digitally, and manage their payments all in one place with just a few clicks.
By leveraging its technology, Roojai has built over the years a recognized brand trusted for its excellent customer service. In 2023, Roojai acquired FWD General Insurance from Boltech and rebranded it to Roojai Insurance in 2024, becoming the largest full-stack digital insurance company in Thailand focusing on retail insurance products.
“DirectAsia and Roojai share the same vision of making insurance simple and bringing competitive prices to good drivers without ever compromising on customer service. The consolidation of the two companies into a single group will deliver synergies that will support our further expansion of the direct insurance model.” said Nicolas Faquet, Founder and Group CEO of Roojai.
The terms of the transaction were not disclosed.
